Why is the Costco Kirkland Signature Golf Ball So Popular?

Share on FacebookTweet about this on TwitterShare on Google+Pin on PinterestShare on StumbleUponDigg thisShare on TumblrShare on LinkedInShare on Yummly

Simply put, they’re one of the best golf balls on the market. In late 2016 MyGolfSpy ran a series of tests pitting the Costco Kirkland Signature golf ball vs the perennial number one golf ball in the world the Titleist Pro-V1.  The results were staggering. Not only is the ball on par with the Titleist Pro-V1, it actually surpassed it in multiple categories. When comparing price the Pro-V1 routinely sells for about $50 a dozen. While in comparison the Costco Kirkland Signature golf ball costs $15 a dozen.

So how is it possible that a Costco house brand can surpass the #1 selling golf ball? Let’s dig into to some of the findings.

Ball Construction

It is a 4 piece ball with a urethane cover, you may ask what exactly does that mean? The construction of a golf ball is very important to how it will react when it is struck by a club.

A one-piece golf ball is the most basic, and inexpensive ball to manufacture. This type of ball is typically found in driving ranges, and is rarely used to play a round with.  They are commonly made from a single piece of Surlyn with the dimples shaped in. It is a soft, but very durable golf ball. The drawback is it does not give you any distance, due to its lower compression.

A two-piece golf ball is generally the most popular type of ball used by the average golfer. It combines durability with maximum distance. The ball is made with a single solid large core generally made of a high-energy acrylate or resin. It is then layered over with a cover made of Suryln or a similar specialty plastic. This produces a firm feel that adds distance and roll, but it lacks the control of a softer ball. Some examples of a two-piece ball would be Titleist Velocity or Callaway Diablo.

The three-piece golf ball will have a solid rubber or liquid core which creates a softer ball, and more spin. This gives the player more control over the ball. With the three-piece ball you will start to see significant spin advantages. Beginner players who are not yet experienced with spin control will not notice a great difference with a three-piece ball. More experienced players who are apt at spin control will gain a noticeable advantage.

With a four-pierce golf ball the layers work together to create a ball that creates distance, and spin. The first layer is a solid rubber center that is designed to offer explosive distance. The next layer is used to transfer energy from the strike to the hot core. After that is the middle layer (or Mantle), which is the layer not found in a three-piece ball. It is a dual purpose layer that attempts to increase distance off the tee, while still creating spin from your irons. The outer and final layer is where the ball gets it feel from. This is the thinnest layer made from Urethane. The difference between a Suryln cover and a Urethane one primarily comes down to the softness of the cover. A Urethane cover softness will help to grip with the grooves of your club face maximizing the spin generated. The drawback is that the soft cover makes the ball less durable. This is why the casual golfer will be opt for the two-piece Suryln cover which is thicker, and more durable.

Now in comparison the Titleist Pro-V1 is a three-piece ball. If you believe that a four-piece ball is technologically superior, then it would give a leg up to the Costco Kirkland Signature golf ball .

Distance & Spin

Everyone who plays the game of golf is always looking to increase the distance of their drives. When asked about our game we often proclaim how far we can hit it off the tee. Who cares if it ended up out of bounds, in a sand bunker, or in someone’s backyard. It carried 300 yards. Distance is held in such high esteem that we often exaggerate the distance of our drives by 15-30 yards. What if you didn’t have to lie about the distance added, and a ball could naturally add almost 10 yards to your drive. Would we have your attention, of course we would.

When compared to the heralded Pro-V1 the Costco Kirkland Signature golf ball flew almost a full 1.5 mph faster off the tee. The extra speed resulted in a 9 yard difference! When hitting a driver generally less spin is better. Costco Kirkland Signature golf ball achieved over 300 rpm less than the Pro-V1.  The Costco Kirkland Signature golf ball also outperformed the Pro-V1 in launch angle, descent angle, peak height, and carry yards. The flatter descent angle, and less spin is a formula for success in trying to obtain increased distance. This fact is reflected in the Costco Kirkland Signature golf ball achieving a carry yards difference of 7.5 yards over the Pro-V1. The brilliance of this ball is that it tested equally as well in the short iron game. The launch data, descent angle and ball speed tested relatively the same, but again a noticeable difference in rpm was achieved. The Costco Kirkland Signature golf ball spun just over 200 rpm faster than the Pro-V1 when struck with a sand wedge. Another interesting note when testing the ball with the sand wedges was that on average the Costco Kirkland Signature golf ball flew about 3 feet lower, but the distance difference was less than a fifth of a yard shorter.


The Costco Kirkland Signature golf ball first became available in October 2016, and was sold as a two dozen bundle for 29.99. The ball sold out everywhere within a couple of months.

The ball returned to the market on the Thursday before The Masters, and they again quickly sold out. At that point the balls were only available for purchase in-store, and were not available online. That changed on April 25th, when the ball appear for sale on the Costco website. Within 24 hours the ball was out of stock. At the time of this article the product has yet to be restocked online. With no recent news of when the ball will be available again online or in-store, customers have been flocking to ebay to get their hands on the sought after ball. If you are interested in getting your hands on the ball through ebay you can take look at what is available here.

Bottom Line

We all have that friend who proudly boost he is playing with a Pro-V1. At every turn they remind us that it is the ball all the pros play with. They’re likely the same person who would mock and ridicule you for playing with balls from a place more known for their 5 gallon jug of mayonnaise, than golf equipment. Now, can you imagine the expression on their faces when you outdrive their Pro-V1 with that ball you found next to a four-pack of Nutella. That expression alone is worth the price of purchase. The bottom line here is it stood toe to toe with the best ball in the business. On Golf Digest 2017 Hot List: Best New Golf Balls the Costco Kirkland Signature golf ball received 5 stars (the highest rating) across the board in the categories of Performance, Innovation and Feel. At its price point of $15 per dozen in comparison to $50 plus for the Pro-V1. It is no surprise why this ball is so popular and is flying off the shelves.

Share on FacebookTweet about this on TwitterShare on Google+Pin on PinterestShare on StumbleUponDigg thisShare on TumblrShare on LinkedInShare on Yummly